Sports video games’ success is largely dependent on their licensing agreements. This is why EA’s FIFA (now referred to as EA Sports FC) has outperformed Konami’s Pro Evolution Soccer (PES) and why Madden has dominated NFL 2K. It is not because these games are inherently better, but rather because they have secured exclusive rights to feature actual teams and leagues, making them the only option for fans who want to play as their favorite teams.
It is no shock that the cost of acquiring these licensing rights has reached enormous amounts. Although the exact figures are kept confidential by video game publishers, a recent leak from the sports industry has provided a glimpse into the amount of money EA is spending on some of its football rights and it is significant.
According to Sky, 20 Premier League clubs were informed at a recent meeting that a new 6-year partnership with EA Sports valued at approximately £488 million (approximately USD$588 million) is near completion. What would EA receive for this investment if the deal goes through under these terms? The publisher has outlined the details on FIFA 23’s website below:
“EA SPORTS FIFA 23 is the only place where you can experience the competition, energy and excitement of the world’s most popular league. Play with all 20 Premier League clubs, complete with their 2022/23 kits and logos and an authentic broadcast, commentary, and pre-match choreography package making it the most authentic representation of the league; exclusive to FIFA 23 players.“
According to Sky, the proposed deal is reportedly “worth more than double the existing agreement between the two parties.” This is a significant amount of money, especially when considering that this is just one of the many licensing agreements EA has to secure for the series. It is important to note that the $588 million is not just for the rights to the Premier League, but also for EA to maintain its position as the competition’s main “partner”. This sponsorship agreement has resulted in EA Sports branding appearing in various places, such as on referee uniforms and the Premier League’s Player of the Month award.
- Pokémon Go’s link-up feature with Pokémon Scarlet and Violet brings Gimmighoul and Gholdengo into the fray
- Call of Dragons Unveils New Behemoth in Latest Trailer Ahead of Spring 2023 Launch
- Higan: Eruthyll- The highly Expected RPG Game is set to launch in a few selected regions
- Pre-Install Function is Now Available for Genshin Impact 3.5 Update