

Pokémon GO’s Aao Khele Event Celebrates Hindi Language Support
In an exciting development for gamers and Pokémon enthusiasts in India, Niantic and The Pokémon Company (TPC) have made a groundbreaking announcement: Pokémon GO, the immensely popular augmented reality (AR) mobile game, is now available in Hindi. This significant step was revealed on September 14th, coinciding with Hindi Divas in India, and marks a major move to cater to the thriving gaming and esports community in the country. In this blog post, we’ll delve into the details of this game-changing localization effort and explore how it’s set to transform the Pokémon GO experience for Indian players.
Since its inception in 1996, Pokémon has captured the hearts of millions worldwide. With a diverse roster of over 1,000 creatures spanning generations and cultural boundaries, it’s no wonder that Pokémon remains a global phenomenon. Now, with the addition of the Hindi language to Pokémon GO, TPC has taken an unprecedented step to honor its Indian fan base, making the game even more accessible and appealing to players in India.
Niantic is running the Aao Khele Pokémon Go event through October 14 at 8:00 pm local time to mark the addition of the Hindi language to the game. It translates to “Let’s Play” Pokémon Go and offers a variety of occasions and pursuits for participants in India.
First up is a Field Research that allows encounters with Bulbasaur, Charmander, and Squirtle—the three original starter Pokémon. Additionally, trainers get access to Candy and Mega Energy for evolutions.
Hindi Language Integration
The introduction of Hindi language support is a game-changer for Pokémon GO players in India. This localization effort is a testament to the growing popularity of gaming and esports in the country. With Hindi becoming the sixth language supported in Asia and the 15th overall, it opens up a world of possibilities for players to immerse themselves fully in the Pokémon GO universe. This initiative not only fosters diversity but also encourages wider participation, enabling more people to embark on their Pokémon GO journeys.
Omar Tellez, the VP for Developing Markets at Niantic, emphasized that this effort was not limited to tier 1 cities but extended its reach to tier 2 cities and beyond. It took over seven years to develop a successful India strategy, which involved assembling the right team, understanding Indian consumer behavior, and ensuring the availability of the right local server hosting. The result is an experience that caters to the diverse gaming community across India.
Celebrating the Arrival of Hindi
To commemorate the launch of Pokémon GO in Hindi, Niantic is hosting the “Aao Khele Pokémon Go” event, which translates to “Let’s Play Pokémon Go.” This event will run until October 14th at 8:00 pm local time and promises a plethora of exciting events and activities for Indian players.


Niantic is hosting a month-long special event in celebration of the Hindi localization for players in India, which is jam-packed with thrilling features including Field Research, Timed Research, and Bonuses with special rewards.
Pokémon GO has updated the prices for coin bundles on the App Stores and added an exclusive coin bonus for the Pokémon GO Online Shop as part of its renewed commitment to the Indian market. To increase trainer accessibility across India, we made these adjustments.
Field Research: The event offers Field Research tasks that provide players with encounters with the three original starter Pokémon: Bulbasaur, Charmander, and Squirtle. Additionally, trainers can earn Candy and Mega Energy for their evolutions, enhancing their Pokémon collection.
Timed Research: As part of the celebration, players can participate in Timed Research, which rewards valuable items like Star Pieces, Rare Candy, and Super Incubators upon completion. Moreover, it presents an opportunity to encounter Lapras and Snorlax, including their Shiny variants.
Bonuses Galore: Indian players are in for a treat with numerous bonuses during this event. Incense will double its duration, trainers will earn Buddy Hearts at twice the speed, and there’s even a possibility of encountering Torkoal as a surprise during Go Snapshots.
Exclusive Pokémon Go Redeem Codes: For those looking for additional bonuses, Pokémon Go redeem codes are available, adding extra excitement to the event.
Weekend Booster Kit: Niantic is offering a special bundle called the Weekend Booster Kit, available until the end of the year. This kit includes Razz Berries, Nanab Berries, Pinap Berries, Incense, Poké Balls, and Great Balls, offering a well-rounded enhancement to your Pokémon-catching journey.
In addition to the exciting in-game events, Pokémon GO is also making changes to pricing for coin bundles on Google Play and Apple Stores, introducing an exclusive coin bonus for the Pokémon GO Online Shop. These changes are designed to improve accessibility for trainers across India, making it easier for them to enjoy the game and enhance their Pokémon collections.
Final Thoughts
The arrival of Pokémon GO in Hindi is a momentous occasion for the Indian gaming community. Niantic and The Pokémon Company’s decision to localize the game not only reflects their commitment to India but also acknowledges the country’s growing influence in the global esports market. With the addition of Hindi language support, players can now fully immerse themselves in the Pokémon GO universe, embarking on exciting journeys, capturing rare Pokémon, and participating in thrilling events.
The “Aao Khele Pokémon Go” event, with its Field Research, Timed Research, and exciting bonuses, adds a layer of excitement to the game that players in India won’t want to miss. Plus, the improved accessibility through adjusted pricing and exclusive coin bonuses ensures that the game is accessible to a wider audience.
So, if you’re in India and haven’t yet explored the world of Pokémon GO, now is the perfect time to join the adventure. Grab your Poké Balls, activate your Incense, and let’s play Pokémon Go in Hindi – an experience that promises to be truly legendary.